Web design in Dallas–Fort Worth, built by hand and built to be found.
New Journey Designs is a web design company in Denton, Texas, working across the whole Metroplex — Dallas, Fort Worth, Flower Mound, Frisco, Plano, and the towns in between. Published prices, no template, and projects that often go from first conversation to launch in days rather than months.
In a metro this size, hard to find reads as closed.
Somebody searched for exactly what you do, and called the other one.
People shop this metro the same way whether they’re in Dallas or Denton — phone in hand, three tabs open, decided before the coffee’s cold. The business that answers the question first usually gets the job.
Your website looks smaller than the business you’ve built.
You’ve been doing careful work for years. The site got built once, in a hurry, by somebody’s nephew or a template, and it undersells you every single day it stays up.
Nobody can tell whether you come out this far.
“Do you even service Keller?” ends more visits than price ever does. If a page doesn’t name the town somebody is sitting in, they assume the answer is no and move on.
None of that shows up as a complaint. It shows up as a quiet number — the enquiries nobody made, from people who were already looking for you.
Why we still write it by hand.
Most sites sold around here are one of two things: a drag-and-drop template with your logo on it, or a framework build so heavy the visitor waits on JavaScript before they see a sentence. We don’t do either.
Every site we build is written by hand — HTML, CSS, and the small amount of JavaScript the page genuinely needs. No page builder, no plugin stack, no theme somebody else has to keep updating. This page is one of them; open the source and you’ll find the words you just read sitting in plain text, in order, where anything can get at them.
That isn’t craftsmanship for its own sake. It decides four things a business owner actually feels. It’s fast, because there’s almost nothing to download — and on a phone with two bars in a truck on 35W, fast is the difference between a visit and a bounce. It stays fast, because there’s no plugin treadmill quietly adding weight every month. It’s cheap to run: a hand-built static site at ordinary small-business traffic usually sits inside a free hosting tier, so plenty of our clients pay nothing to keep it online. And it’s readable, by search engines and by the AI assistants people increasingly ask first.
A page that needs three seconds of JavaScript before it shows you a headline isn’t a fast site with a slow start. It’s a slow site. Templates hide that behind a nice preview, and the bill arrives later as visitors who left.
The other half of it is who’s at the keyboard. Trip and Vic have more than forty years between them making things for clients, and they design and build in the same room instead of passing files between three vendors. Erin and Kimberly keep the business running around them. That’s the whole company, and it’s why a change request doesn’t go into a queue behind an account manager. Seven signs a site is quietly costing you business →
What a website has to do around here.
Most of our DFW clients need the same handful of things, and one of them gets skipped almost every time. It’s the last one before the care plan.
Marketing websites
One page or six, written before it’s designed and built for the phone first — because that’s the screen most of your visitors are holding.
Pages shaped like the search
Somebody looking for exterior painting in Denton should land on a page about exterior painting in Denton — not a homepage paragraph that mentions it. Separate services and separate towns get separate pages.
Lead capture that goes somewhere
A form that dumps into an inbox is a lead-losing machine. We wire the button into the tools your team already works from, so a request at eight on a Friday night is still warm on Monday.
Booking, payments, and storefronts
If you sell or schedule online, we connect the site to the platform that handles it rather than building you a checkout you’d have to maintain forever. Those move the price, and you see the number first.
Brand, if it needs one
A logo, a palette, type, and the rules that keep it looking like you on the tenth thing you make. Priced separately, and ten percent off when it’s booked alongside a site. Your logo is not your brand →
Somebody to call afterwards
Prices move, staff change, the certificate expires at the worst possible moment. Care plans start at $29 a month, and Care and Partner are free for your first three months when we build the site.
People aren’t the only ones reading your website anymore.
More and more, the first answer somebody gets about your business isn’t a search result — it’s an AI. Ask ChatGPT for a painter in Denton or a dentist in Frisco and the reply is assembled out of whatever the local sites made easy to read. A site that confuses a machine simply doesn’t get mentioned, and nobody sends you an email to tell you.
Your facts, stated so a machine can’t misread them
Schema.org data in the markup, semantic HTML, a clean heading order — what you do, which towns you cover, and how to reach you, written in a form a model reads rather than guesses at.
Written the way a local answer gets quoted
“Who does X near me” gets answered out of pages that state a service, a price and a service area in plain words. So that is how we write yours — including the cost questions almost every studio in this metro leaves off its site entirely.
Fast on a phone, on a patchy signal
Local searching happens in a truck, in a car park, one-handed. A site that makes somebody wait loses them to whoever loaded first, so your words live in the HTML rather than behind a wall of JavaScript — with sitemaps, crawler directives and an llms.txt summary telling the crawlers exactly what’s here.
Three we can point at.
A local trade, a consultancy that needed to be live immediately, and a Texas company we’ve carried for more than a decade.
Cactus Paint Co.
A family-run painting company in Denton with a beautiful brand and nowhere to show it. We shaped the message around the standard they actually hold, built a visual site that puts the work first, split the services the way homeowners search them, and wired the estimate button into the tools that follow up — live in a handful of meetings.
Read the case study →
Heddi Strategies
A social-impact consultancy with a brand mark and nothing else. We helped them shape their messaging, built the website around their mark, and replaced the dead-end contact page with a funnel that books discovery calls — live in 48 hours, and still looked after by us.
Read the case study →
Switch Commerce
A Texas payments company we rebranded and have looked after ever since — the website, the words, the trade show floor, the print, design consulting on their platform and mobile app, and the design system that keeps all of it one brand. Over a decade, and still going.
Read the case study →What our clients say
“Working with Trip was one of the best decisions we made for Cactus Paint Co. He took the time to understand our vision, communicated clearly throughout the process, and delivered a website we’re genuinely proud of. If you’re looking for someone who cares about both great design and a great client experience, I couldn’t recommend him more.”
The numbers, before you have to ask for them.
You should be able to work out whether we’re in your range without sitting through a sales call first. So here are the two most people want, and the terms underneath them.
The One-Page Site
$1,200 flat
Everything a customer needs in order to decide, on one page. Live in about a week.
- One page, up to six sections
- A contact form that reaches your inbox
- Hosting, domain, and SSL set up in your name
- Structured for search and AI answers
- One round of revisions
Decide to grow later and the full $1,200 comes off a full website, any time in the first twelve months.
Start hereMost businesses start here
The Full Website
$4,500 and up
Room to say the whole thing — and a message we shape with you before a pixel moves.
- Everything in the one-page site
- Up to six pages
- A messaging session — what it says, not just how it looks
- Lead capture wired into your follow-up
- Analytics and Search Console set up
- Three months of the Care plan, included
Most land between $4,500 and $8,000. More pages, e-commerce, or booking move the number, and you see it before we begin.
Start hereHalf up front, half at launch. Nothing starts without a written scope, so nobody is guessing six weeks later about what was included. Extra pages or a feature that turns up halfway through get quoted as their own thing — before we build them, never after.
Hosting, your domain, and your email are yours. We set all three up and we manage them, but they’re in your name and the providers bill you directly. Nothing is resold and nothing is marked up, which is the least convenient arrangement for us and the only one that leaves you free to walk. The full price list, including branding, apps, and care plans →
Based in Denton. Working the whole Metroplex.
Denton sits at the top of it, where I-35 forks — Fort Worth down one branch, Dallas down the other, and Frisco, Plano, and Southlake about half an hour off to the side. It’s a university town with a square full of businesses nobody franchised, which is more or less who we do our best work for. Every city below has a page of its own, because a business in Plano and a business in Fort Worth aren’t shopping for the same thing.
We work the towns around them on the same terms — Lewisville, Southlake, Grapevine, McKinney, Allen, Highland Village, Coppell, Argyle, Keller, Arlington, Irving, and Carrollton — and with clients well outside Texas, where the whole thing happens over video calls, email, and a shared project page. Being local only means we can sit in the same room on the days that benefit from it.
What people ask before they call.
What does web design cost in Dallas–Fort Worth?
Ours is published, which is rarer than it should be. A one-page site is $1,200 flat. A full multi-page website starts at $4,500, and most land between $4,500 and $8,000 depending on how many pages there are and whether booking or e-commerce sits behind them. Branding is priced separately, from $1,500.
You will be quoted very different numbers around this metro for what sounds like the same job. What actually moves the price is the scope and who does the work — so ask both, of everyone, including us.
How long does a website take?
A one-page site is usually live within a week of the kickoff call. Full websites tend to run two to four weeks. We took Heddi Strategies from first conversation to launch in 48 hours, and Cactus Paint Co. went from start to live in a handful of meetings.
The limiting factor is almost never us — it is how quickly the copy, the photos, and the feedback come back. The clock starts when the material does.
Do you meet in person?
When it helps, yes. We are in Denton, so Flower Mound, Frisco, Plano, Dallas, and Fort Worth are a drive rather than a trip, and a kickoff across a table is often worth it.
After that we meet however you would rather meet — across a table again, on Zoom, or on the phone at nine at night. The tool matters far less than the fact that we are here and we are here for you. We do not charge for the drive and we will not insist on one either.
Do I own the website when it is finished?
Yes, outright, on final payment — files, source, the lot. Your domain, your hosting account, and your Google Workspace are set up in your name from the start and billed to you directly by the companies providing them. We do not resell any of it and we do not mark it up.
That means leaving requires no migration and nobody’s permission. You already hold every login.
What if I already have a website?
Then the first question is whether it needs replacing or just fixing, and we will answer that honestly even when fixing is the smaller job. Taking over someone else’s site starts with a paid review at $250, so we know what we would be taking responsibility for; if we take it on, that fee comes off your first month.
If you want a rough sense before spending anything, the free 5-Point Website Checkup takes about ten minutes.
Do you handle hosting, the domain, and email?
We set all three up and we manage them, and every account stays in your name with the provider billing you directly. A hand-built site at ordinary small-business traffic usually sits inside a free hosting tier, so for a lot of clients hosting costs nothing, and a domain runs about fifteen dollars a year to the registrar.
After launch, care plans start at $29 a month for backups, uptime and form monitoring, and updates. Care and Partner are free for your first three months when we build the site.
Can you get my business to the top of Google around the Metroplex?
No, and neither can anybody else — that part is not for sale. What we control is the half that is engineering: structured data, clean semantic markup, a real page for each service and each city you serve, fast loading on a phone, and copy written as answers to the questions people actually type.
That is the same work that gets a business quoted by ChatGPT and Google’s AI overviews, which is increasingly where the first answer about you comes from. Anyone promising you a ranking is selling something.
Which DFW cities do you work in?
All of the Metroplex. We are based in Denton and we work with businesses in Dallas, Fort Worth, Flower Mound, Frisco, Plano, Lewisville, Southlake, Grapevine, McKinney, Allen, Highland Village, Coppell, Argyle, Keller, Arlington, Irving, and Carrollton.
We also work with clients well outside Texas and the process is identical. Being local only means we can sit in the same room on the days that benefit from it.
Tell us where the business is headed.
A short conversation, no pressure, and a straight answer within one business day — including when the honest answer is that you need less than you thought.
Start Your JourneyPrefer email? Write to info@newjourneydesigns.com.