Web Design in Plano, Texas
Most of what gets sold in Plano gets sold to another business. That changes what a website is for: it stops being a brochure and becomes a document somebody has to defend in a room you’re not in.
Two Planos, one buying process
There is the Plano of Legacy West and the Legacy corridor — Toyota’s North American headquarters, JPMorgan Chase, Liberty Mutual, FedEx Office, a wall of towers that pulled a whole generation of vendors up the Dallas North Tollway behind it. And there is the older Plano: brick streets downtown, a historic arts district, and businesses that have been trading in this city since long before anyone drew a master plan.
They look nothing alike and they run on the same mechanics. The law firm, the IT consultancy, the commercial insurance broker, the staffing agency, the accounting practice, the equipment supplier, the fifty-year-old contractor with three trucks and a corporate client list — almost none of them are selling to a person browsing on a couch. They’re selling to somebody whose name goes on the recommendation.
That’s the fact worth building around, because it changes who reads your website and when. In Plano, the visit that decides the deal is rarely the first one.
Your website gets forwarded
Here is the moment that actually matters. You have a good call. The person on the other end likes you. Then they paste your URL into an email and send it to three colleagues who have never spoken to you — a director, someone in finance, someone in procurement who will spend ninety seconds on it and form a permanent opinion.
Your champion is not in that thread defending you. The site is. And a site that works in a sales conversation, with you narrating over the top of it, is a completely different object from a site that has to hold up cold, on a phone, at eight in the evening, in front of somebody looking for a reason to shorten the list.
So we build for that reader. What you do, in one sentence a non-specialist can repeat out loud. Who you serve, named specifically enough that the right reader recognizes themselves. Proof that is checkable — how long you’ve been doing this, what you’ve shipped, who has stayed. A response commitment written down rather than implied. And the boring signals of a real company: a form that reaches an actual person, dates that aren’t three years stale, and pages that finish loading before anyone gets bored.
None of that is decoration. A vague website doesn’t lose a deal loudly. It loses it in an email you never see.
Increasingly, the first answer about you comes from an AI.
B2B research starts earlier and quieter than it used to. Before anyone fills in a form, somebody asks ChatGPT or an AI overview which firms in the area do this kind of work — and the answer gets assembled out of whatever your site makes easy to read. A page a model can’t parse doesn’t get argued with. It gets left out.
Facts stated, not implied
Schema.org data in the markup says what you do, who you serve, where you work, and how to reach you — as structured fact rather than something a model has to infer from a hero image.
Written the way answers get quoted
Real questions with direct answers, plain language, and specifics instead of adjectives. Marked up as an FAQPage, which is the shape an answer engine can lift cleanly.
Text in the source, on the first request
We hand-write HTML and CSS with no heavy framework in front of it, so your words are in the document itself rather than waiting on JavaScript to draw them.
Ten years with one B2B client
We’ve been Switch Commerce’s design and marketing team for over a decade — a Texas company that processes ATM transactions for the operators who own the machines. It’s a hard kind of B2B brand problem, because you cannot photograph a transaction. There is no hero shot of uptime. When what you sell is reliability, the brand has to carry the entire argument, in a room full of competitors making the identical claim.
We rebranded them and then built the system that keeps it consistent — the website, the words, the trade show floor, the print. A brand that only stays consistent while the designers are watching isn’t a brand; it’s a rented look. Ten years is the part of that story we’re proud of. Anybody can do a launch.
What it costs, and how it’s billed.
A one-page site is $1,200 flat. A full multi-page website starts at $4,500, and most land between $4,500 and $8,000 — more pages, gated content, or a booking system move that number, and you see it before we build anything. Half up front, half at launch, and nothing starts without a written scope. If your side needs a quote, a scope, and an invoice that a finance department will accept without a phone call, that’s already how we work. The full price list, plus the fine print →
Hosting, the domain, and Google Workspace are set up in your company’s own name and billed to you direct by the providers. Nothing resold, nothing marked up, and no migration project if you ever want to take it in-house — your team already holds the logins. Care plans afterwards are $29, $99, and $299 a month, with the upper two free for the first three months on a site we build.
What Plano firms ask first.
We sell to other businesses, not to consumers. Does a website really matter?
It matters more, not less. Consumer buying is usually one person deciding quickly. B2B buying is a committee, and most of that committee never meets you — they meet your website when your champion forwards the link.
The site is the version of your pitch that has to work without you in the room. That’s a higher bar than a storefront, not a lower one.
What does an AI-readable website actually mean?
Three concrete things. Schema.org structured data in the markup, so what you do and how to reach you are stated rather than inferred. Semantic HTML with a clean heading order, so a model can follow the shape of the page. And your words present in the HTML on the first request, not assembled afterwards by JavaScript.
It’s not a trick and it’s not an add-on line item. It’s the same structure that makes a page fast and makes it work with a screen reader.
Can you work alongside our existing marketing or IT team?
Yes, and we often do. We’ve been Switch Commerce’s design and marketing team for over a decade, working with their internal people rather than around them.
We’ll use your brand if you have one, take direction from whoever owns the message, and hand over source on request. Every hosting, domain, and Workspace account is in your company’s name from day one.
We already have a website. Can you take it over instead of rebuilding it?
Often, yes. We start with a paid site review at $250 so we know what we’d be taking responsibility for. If it’s in reasonable shape and we take it on, that fee comes off your first month and a care plan picks up from there.
If it isn’t, you get an honest written report on what it would take to fix — and you’re free to take that report anywhere.
Are you based in Plano?
No. We’re based in Denton and work across the Metroplex. We come to Plano when a meeting is genuinely better in person — it’s thirty minutes, not an expedition. The rest of the time we work the way your team already works: a video call, the phone, a shared project page anyone on your side can open. What matters isn’t which one of those it is. It’s that we’re here when you need us.
Nearby
Would your site survive being forwarded?
Send us the link and tell us who ends up reading it. We’ll come back within a business day with a straight read — including when the honest answer is that a rebuild isn’t what you need.
Start Your Journey