Your business is going somewhere. Let’s build what gets you there.
New Journey Designs builds websites, apps, brands, and the custom software a business runs on, from a studio in Denton working across Dallas–Fort Worth. Published prices, and sites that often go live in days, not months.
It starts with a conversation: at your office, on Zoom, or by phone.
Switch Commerce’s design and marketing team for over a decade · Radius, in daily use at Valley Creek Church
What got you here is starting to hold you back.
Your website describes the company you used to be.
The business grew and the site didn’t, and it’s the first thing a prospect, a partner or a new hire checks.
Your team works around its software instead of with it.
Three subscriptions, a spreadsheet holding them together, and one person who knows how it all connects.
Your brand no longer looks like the business you’ve built.
Customers decide what you’re worth before you say a word, and an outgrown brand tells them to expect less.
None of it breaks anything today. It just costs a little more every quarter — in time, in patience, and in what you can charge. It doesn’t have to stay that way.
We know what it’s like to have a vision bigger than your toolkit.
We’re a woman-owned and operated studio, and a team that has worked together for years. Erin Ochenski and Kimberly Gardner lead the operational and financial sides of the business. Trip Ochenski and Vic Gardner work hands-on across every project, with decades of combined experience in design, development, video, and brand.
You know your business. We know how to give it a presence that works. That’s the whole partnership.
Four waypoints. One journey.
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Discover
We start by learning your business: what you do, what you need, and where you want to go — not where we think you should be.
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Chart
Then we map the route together: architecture, design, stack, and scope. Nothing starts without a written scope and an agreed price, paid half up front and half at launch.
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Trek
We build it, and you’re not watching from the trailhead: through your client portal you follow every waypoint as each milestone comes to life.
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Journey
The finish line isn’t the end, and what we built is yours: every account in your name, and on a custom platform, the source code in your own repository. As the business grows, we stay on as a partner through our Support Plans.
We don’t just talk about the journey. We’ve made it.
Client work and our own, both carried from the first question to launch by the same team.
Their design and marketing team for over a decade
Switch Commerce
A Texas payments company we rebranded and have looked after ever since: the website, the words, the trade show floor, the print, design consulting on their platform and mobile app, and the design system that keeps all of it one brand.
Read the case study →
Radius
Valley Creek Church runs hundreds of small groups on software that stored the data but never surfaced it in time to act on. So we built them their own: a progressive web app with real-time reporting, follow-ups, bulk texting, and AI that reads the week.
Read the case study →
Heddi Strategies
A social-impact consultancy with a brand mark and nothing else. We shaped the message, built the site around the mark, and turned a dead-end contact page into a funnel that books discovery calls — live in 48 hours.
Read the case study →
Cactus Paint Co.
A family-run painting company in Denton with a beautiful brand and nowhere to show it. We built a site that puts the work first and wired the estimate button into the tools that follow up — live in a handful of meetings.
Read the case study →
My Heart Soil
A passion project taken from idea to launch entirely in-house: the brand, the marketing site, and the mobile app.
Read the case study →What our clients say
“Working with Trip was one of the best decisions we made for Cactus Paint Co. He took the time to understand our vision, communicated clearly throughout the process, and delivered a website we’re genuinely proud of. If you’re looking for someone who cares about both great design and a great client experience, I couldn’t recommend him more.”
Why lease software that doesn’t work, when you could own a platform that does?
One subscription holds your customers, another sends your invoices, and the gaps between them get filled with spreadsheets and somebody who remembers how it all connects. You never chose that system; it accumulated, one renewal at a time. There’s another option, and it’s less exotic than it sounds: build the thing that fits, and own it.
Custom software
The tool you keep wishing existed. Built around the way your work actually moves, instead of a subscription you slowly bend your process to fit.
Client portals
One place your customers sign in and see exactly where things stand — progress, files, approvals, what’s waiting on them — instead of emailing to ask, and instead of you stopping to answer.
Invoicing systems
A quote that becomes an invoice without being retyped, goes out on the day it should, and tells you what’s owed and what’s late, always asking for the figure that was agreed.
Custom CRMs
Every lead, conversation and follow-up in one place, so the next step doesn’t depend on somebody remembering it at eleven at night.
Yours to keep, and the best of it runs without being asked: the follow-up that sends itself, the report that’s already written when you sit down on Monday. That isn’t software replacing the people who work for you — it’s handing them back the part of the week that never needed a person in the first place.
Neither is hypothetical. Radius is the platform we built for Valley Creek Church, a progressive web app their staff open on a Tuesday without being asked. And the Client Portal in the menu at the top of this page is ours: we designed and built it, and it holds the projects, files, approvals, scopes of work and invoices for the studio you’re reading about.
Platforms are quoted per project, and most start around $15,000. The first conversation is the one where we tell you whether you need one at all — plenty of these end with a better website, or with a single integration between two things you already pay for.
Start Your JourneySee how a platform gets built, and what you own at the end →
Whatever your journey needs.
One team for every step, so your website, your app, and your brand all tell the same story.
Websites
A home on the web you’re proud to send people to: fast, built to convert, and written so search engines and AI assistants get your facts right.
iPhone & Android Apps
Native mobile apps your customers actually use, from first sketch to the app stores.
Progressive Web Apps
The reach of the web with the feel of an app, in one build that works everywhere.
Custom Platforms
Client portals, invoicing, CRMs, internal tools: software shaped like your business, and owned by you instead of rented by the month.
Graphic Design
Logos, identity, and visuals that finally look like the business you’ve built.
Marketing Consulting
Twenty years of marketing experience, pointed at your next move.
Ongoing Support
Support Plans that keep your site and app fast, secure, and current. A partner for the road ahead.
AI Consulting
Training that makes you and your team genuinely good with AI, on your own work and in your own voice, with a clear line around what it shouldn’t touch.
Social Media Strategy & AI
A strategy, a calendar, and the AI tools to run it, taught to your team so posting stays yours instead of becoming somebody else’s monthly invoice.
Where prices start
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Apps & Platforms
$15,000 to start
When the thing you need is software, not a brochure. Quoted per project, always.
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The Full Website
$3,900 and up
Room to say the whole thing, and a message we shape with you before a pixel moves.
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The One-Page Site
$995 flat
Everything a customer needs to decide, on one page. Live in about a week.
See every price, including branding, AI training and support plans →
Imagine what’s down the road.
A website you’re proud to send people to. An app your customers actually use. A brand that finally looks like you. A business that runs the way you always meant it to.
Or keep paying the same tolls on the same road — the website that undersells you, the software that never quite fits, the help that disappears when the invoices stop — and let the next customer form their first impression without you.
Start Your JourneyBuilt in Denton. At home across Dallas–Fort Worth.
We’re a Metroplex studio, which means you can sit across a table from the people doing the work, and that we know the market you’re competing in, because it’s ours too.
Web Design in Dallas
A fixed price, a written scope, and a real launch date, instead of a retainer that never quite ends.
Web Design in Fort Worth
For the business with a long reputation and a website that quietly undersells it.
Web Design in Denton
Home. Where Cactus Paint Co. came from, and where you can sit across a table from us.
Web Design in Frisco
Competing against very polished neighbours from day one. Speed matters here.
Web Design in Plano
A site that survives being forwarded to a procurement team, and read by an AI first.
Web Design in Flower Mound
Twenty miles south. Where Radius was built, for a church whose campus is there.
Web Design in Lewisville
Down the I-35E corridor, where a lot of trades and services compete on being found first.
Web Design in Highland Village
Small, and the kind of place where a customer looks you up before walking in.
Web Design in Argyle
A small base serving a wide area, so the website does the reaching.
Also working throughout Corinth, Southlake, Grapevine, Coppell, Keller, McKinney, Allen, Arlington, Irving and Carrollton, plus clients well outside Texas over video. See how we build websites →
Not ready to talk? Take the map with you.
Get our 5-Point Website Checkup: five questions that tell you in ten minutes whether your website is working for you or against you.
Straight answers, once a month
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Start your journey.
Tell us a little about where you’re headed. We’ll reply within one business day. Nothing starts without a written scope and an agreed price, and every account we set up is in your name.
Prefer email? Write us at info@newjourneydesigns.com.