Your business is going somewhere. Let’s build what gets you there.
New Journey Designs crafts websites, mobile apps, brands, and the custom software a business runs on — for people ready to reach their full potential.
The wrong web presence costs you every day.
Your website doesn’t look like the business you’ve built.
You’ve worked too hard for a first impression that undersells you.
You’re too busy running the business to fight with technology.
Every hour spent wrestling with your site is an hour taken from your customers.
Great work deserves to be seen.
Staying invisible isn’t an option. The people who need you can’t find you.
Every day with the wrong web presence is a day customers walk past you. It doesn’t have to stay that way.
We know what it’s like to have a vision bigger than your toolkit.
New Journey Designs LLC helps businesses get where they want to go through clear brands, useful business tools, powerful platforms, and websites built to help them grow.
We’re a woman-owned and operated creative studio built around a team that has been working together and serving clients for years.
Erin Ochenski and Kimberly Gardner keep the company moving forward, leading the operational and financial sides of the business. Trip Ochenski and Vic Gardner work hands-on across every project, bringing decades of combined experience in design, development, video, and brand.
It’s a partnership that has grown through years of real work with real clients. Together, we’ve helped businesses find their voice, strengthen their brand, build new products, and turn ideas into things that actually work.
We’ve been Switch Commerce’s design and marketing team for over a decade, rebranding them along the way. We helped Heddi Strategies shape their messaging and had them live in 48 hours. We built Valley Creek Church Radius, a platform of their own, from the name up. And My Heart Soil we designed, built, and launched entirely in-house. You know your business. We know how to give it a presence that works. That’s the whole partnership.
Four waypoints. One journey.
Every project travels the same route, from the first conversation to the road beyond launch. You never walk it alone.
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Discover
We start by learning your business: what you do, what you need, and where you want to go. We’re not here to march you toward where we think you should be. We’re here to understand your goals and help you reach them.
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Chart
Then we map the route together: architecture, design, stack, and scope. You start with a clear plan in hand for the journey ahead.
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Trek
Now we build exactly what you want, the way you want it. And you’re not watching from the trailhead; you come with us. Through your client portal you can log in and follow every waypoint as each milestone comes to life.
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Journey
The finish line isn’t the end. Your business will grow and your needs will change, so we stay in the conversation as a partner alongside you through our care programs for the road ahead.
Whatever your journey needs.
One team for every step, so your website, your app, and your brand all tell the same story.
Websites
A home on the web you’re proud to send people to. Fast, modern, and built to convert.
iPhone & Android Apps
Native mobile apps your customers actually use, from first sketch to the app stores.
Progressive Web Apps
The reach of the web with the feel of an app, in one build that works everywhere.
Custom Platforms
Client portals, invoicing, CRMs, internal tools: software shaped like your business, and owned by you instead of rented by the month.
Graphic Design
Logos, identity, and visuals that finally look like the business you’ve built.
Marketing Consulting
Twenty years of marketing experience, pointed at your next move.
Ongoing Support
Support Plans that keep your site and app fast, secure, and current. A partner for the road ahead.
AI Consulting
Training that makes you and your team genuinely good with AI, on your own work and in your own voice, with a clear line around what it shouldn’t touch.
Social Media Strategy & AI
A strategy, a calendar, and the AI tools to run it, taught to your team so posting stays yours instead of becoming somebody else’s monthly invoice.
People aren’t the only ones reading your website anymore.
More and more, the first answer someone gets about your business comes from an AI — ChatGPT, Google’s AI overviews, Perplexity — and it’s assembled from whatever your site makes easy to read. A site that confuses a machine simply doesn’t get mentioned.
Structured so machines get the facts right
Schema.org data in the markup, semantic HTML, and a clean heading order, so what you do, who you serve, and how to reach you are stated in a form a model can read without guessing.
Written the way answers get quoted
Real questions with direct answers, plain language, specifics instead of adjectives. The pages that get cited are the ones that answer something cleanly, so we write them that way.
Fast, crawlable, nothing hidden
Your words live in the HTML, not behind a wall of JavaScript. Sitemaps, crawler directives, and an llms.txt summary tell both search engines and AI crawlers exactly what’s here.
What if the best hire you make this year costs $200 a month?
Not one person — a bench of them. A copywriter. A data analyst. A project manager who actually reads the whole thread. A researcher, and a second opinion on the decision you’d otherwise make alone at eleven at night. On call every day, never off sick, never on holiday, and cheaper than a single afternoon of freelance help.
That is genuinely what these tools are now — if you know how to set them up and how to ask. That part is where nearly everyone comes unstuck, and it’s far easier than it looks from outside. The owners we meet are mostly in one of two camps: afraid to start, or quietly deciding the whole thing is overrated because the answers kept coming back generic. Both are usually fixable in an afternoon.
Start, without the fear
If you haven’t begun, we begin together — the right tool chosen and set up, your own work as the first example, and one job you do every week handled start to finish while you watch. No jargon, and no homework.
Better answers, from better asking
Generic output is almost always a generic request. We rebuild the way you ask around your business — your customers, your prices, your voice — so what comes back is usable rather than merely impressive.
A line you don’t cross
Where it genuinely saves you hours, where it quietly does damage, and what should never go into a chat box at all. We’ll tell you what these tools are bad at — including the times the honest answer is that you don’t need one.
We build with this, not just talk about it. Radius reads a week of a church’s small-group data and tells the staff what actually changed, so what we teach comes out of shipped work rather than a webinar.
See what a session costs →Why lease software that doesn’t work, when you could own a platform that does?
Look at what leaves your account every month. One subscription holds your customers. Another sends your invoices. A third does the thing neither of them does. Not one of them quite fits, so the gaps get filled with spreadsheets, exports, and somebody who remembers how it all connects. You never chose that system. It accumulated, one renewal at a time.
And the subscriptions are the cheap part. The real bill is the evening you spend catching up on what the day didn’t finish, the hours your team loses typing the same thing into a second screen, and the patience of a customer who waits, asks twice, or quietly decides you’re hard to deal with. You’ve built something worth more than the software it’s running on. Bending your business to fit somebody else’s product is a strange way to grow it.
There’s another option, and it’s less exotic than it sounds: build the thing that fits, and own it.
Custom software
The tool you keep wishing existed. Built around the way your work actually moves, instead of a subscription you slowly bend your process to fit.
Client portals
One place your customers sign in and see exactly where things stand — progress, files, approvals, what’s waiting on them — instead of emailing to ask, and instead of you stopping to answer.
Invoicing systems
A quote that becomes an invoice without being retyped, goes out on the day it should, and tells you what’s owed and what’s late, always asking for the figure that was agreed.
Custom CRMs
Every lead, conversation and follow-up in one place, so the next step doesn’t depend on somebody remembering it at eleven at night.
Yours to keep, and the best of it runs without being asked. The follow-up that sends itself. The status your customer can simply look at. The report that’s already written when you sit down on Monday. That isn’t software replacing the people who work for you — it’s handing them back the part of the week that never needed a person in the first place.
Neither of these is hypothetical. Radius is the platform we built for Valley Creek Church — their own product, from the name and the logo through to a progressive web app staff open on a Tuesday without being asked, reading data they already had and telling them what changed. And the Client Portal in the menu at the top of this page is ours: we designed and built it, and it holds the projects, files, approvals, scopes of work and invoices for the studio you’re reading about.
Platforms are quoted per project, and most start around $15,000. The first conversation is the one where we tell you whether you need one at all, plenty of these end with a better website, or with a single integration between two things you already pay for. Keep renewing instead and nothing bad happens today; it just costs you the same week, every week, at a price that goes up each January.
Start Your JourneySee how a platform gets built, and what you own at the end →
Imagine what’s down the road.
A website you’re proud to send people to. An app your customers actually use. A brand that finally looks like you. A business that runs the way you always meant it to.
Or keep paying the same tolls on the same road — the website that undersells you, the software that never quite fits, the help that disappears when the invoices stop — and let the next customer form their first impression without you.
Start Your JourneyWe don’t just talk about the journey. We’ve made it.
Client work and our own, both carried from the first question to launch by the same team.
Heddi Strategies
A social-impact consultancy with a brand mark and nothing else. We helped them shape their messaging, built the website around their mark, and replaced the dead-end contact page with a funnel that books discovery calls — live in 48 hours, and still looked after by us.
Read the case study →
Radius
Valley Creek Church runs hundreds of small groups on software that stored the data but never surfaced it in time to act on. So we built them their own: a progressive web app on top of their existing system, with real-time reporting, a board for the follow-ups, bulk texting, and AI that reads the week — named, branded, and built in-house.
Read the case study →
My Heart Soil
A passion project taken from idea to launch entirely in-house: the brand, the marketing site, and the mobile app. It’s the clearest proof of what one team can do when it carries a project the whole way.
Read the case study →
Switch Commerce
A Texas payments company we rebranded and have looked after ever since: the website, the words, the trade show floor, the print, design consulting on their platform and mobile app, and the design system that keeps all of it one brand.
Read the case study →
Cactus Paint Co.
A family-run painting company in Denton with a beautiful brand and nowhere to show it. We shaped the message around the standard they actually hold, built a visual site that puts the work first, and wired the estimate button into the tools that follow up — live in a handful of meetings.
Read the case study →What our clients say
“Working with Trip was one of the best decisions we made for Cactus Paint Co. He took the time to understand our vision, communicated clearly throughout the process, and delivered a website we’re genuinely proud of. If you’re looking for someone who cares about both great design and a great client experience, I couldn’t recommend him more.”
Built in Denton. At home across Dallas–Fort Worth.
We’re a Metroplex studio, which means you can sit across a table from the people doing the work, and that we know the market you’re competing in, because it’s ours too.
Web Design in Dallas
A fixed price, a written scope, and a real launch date, instead of a retainer that never quite ends.
Web Design in Fort Worth
For the business with a long reputation and a website that quietly undersells it.
Web Design in Denton
Home. Where Cactus Paint Co. came from, and where you can sit across a table from us.
Web Design in Frisco
Competing against very polished neighbours from day one. Speed matters here.
Web Design in Plano
A site that survives being forwarded to a procurement team, and read by an AI first.
Web Design in Flower Mound
Twenty miles south. Where Radius was built, for a church whose campus is there.
Web Design in Lewisville
Down the I-35E corridor, where a lot of trades and services compete on being found first.
Web Design in Highland Village
Small, and the kind of place where a customer looks you up before walking in.
Web Design in Argyle
A small base serving a wide area, so the website does the reaching.
Also working throughout Corinth, Southlake, Grapevine, Coppell, Keller, McKinney, Allen, Arlington, Irving and Carrollton, plus clients well outside Texas over video. See how we build websites →
Not ready to talk? Take the map with you.
Get our 5-Point Website Checkup: five questions that tell you in ten minutes whether your website is working for you or against you.
Straight answers, once a month
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How to Actually Use AI in Your Business (Without Losing What Makes It Yours)
A practical guide for business owners: where AI genuinely saves time, where it quietly does damage, and how to start this week without a big project.
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What a Website Actually Costs in Dallas–Fort Worth (And Why the Quotes Vary So Much)
What businesses around Dallas–Fort Worth actually pay for a website, why the quotes vary so much, and what to ask before you sign.
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Your Logo Is Not Your Brand (And What the Difference Costs You)
Branding is not a logo. It is what people expect from you before you say a word, and it changes what you can charge. Here is what it actually does.
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Seven Signs Your Website Is Quietly Costing You Business
Your website might be losing you customers without a single complaint. Here are seven quiet warning signs, and what to do about each one.
Start your journey.
Tell us a little about where you’re headed. We’ll reply within one business day.
Prefer email? Write us at info@newjourneydesigns.com.
Most social media help stops the day you stop paying for it.
Hire it out and you buy posts. You don’t buy a business that knows how to post, so when the retainer ends the feed goes quiet, and the strategy, the calendar and the knack of it all leave with the agency. Nobody in the building learned anything. That’s a strange thing to spend a year of budget on.
So we don’t run your accounts. We build the strategy with you, teach you the AI tools that turn an hour into a month of drafts, and hand over a content calendar and brand voice guidelines with your name on them. You already have the part nobody can outsource — the customers, the jobs, the stories worth telling. The rest is a system, and a system can be taught.
Strategy before software
Which platforms are worth your time and which ones quietly aren’t, who you’re talking to on each, and the handful of things you have to say that bear repeating. Point an AI tool at no strategy and all you get is noise, faster.
The tools, taught on your own work
A workshop on the ones you’ll actually use — ChatGPT or Claude, and a scheduler that posts while you’re out on a job. Accounts in your own name, prompts built from your voice, and a month of posts drafted with you at the keyboard rather than us.
It leaves with you
The calendar and the voice guidelines are documents you keep, not a login to something of ours. We’re there through launch and for the reviews after it, and the point of the whole thing is that you need us a little less each time.
Five steps, and then we get out of the way: discovery and strategy, a workshop on the tools, your calendar and voice guidelines built out, launch week with us on hand, and check-ins to keep it sharp.
See what the engagement covers →